3 Ways You Should Be Using Influencers, But Probably Aren’t
Originally posted at The Likeable Daily.
In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue to look for meaningful and genuine ways to connect with consumers. We saw the beginnings of it in 2011 and 2012 with the rise of Klout, and trends indicate that influencers will be more important than ever in 2013. But are you doing everything you can to leverage the opportunities presented to you by influencers? Let’s take a look and see, shall we?
How to Be Instagram
riginally posted at All Things WOM.
What makes Instagram so special? Lately, it seems that every social network wants to be them. Ever since Facebook purchased the photo-based network in April 2012, interest in mobile social photo sharing has never been higher. Last month, both Twitter and Flickr announced new mobile apps, coincidentally both offering filter functionality very similar to that of Instagram.
Why Entertainment Loves Social Media
Originally posted at the Likeable Media Blog.
Many in the entertainment industry fear the Internet because they don’t understand it. In 2011, those who backed SOPA made it clear that they would rather alienate an entire segment of their target audience and accuse them of criminal activity instead of harnessing their passion and turning them into brand ambassadors. But almost from the start, entertainers, studios, and networks that are active on social media and engage with their audiences have seen great success as a result. The numbers don’t lie. Social is becoming more and more a part of the entertainment experience, and those who jump aboard the social media train now will reap the rewards!
Social Relevance: The @MarsCuriosity Story
Originally posted at the Likeable Media Blog.
When Neil Armstong stepped foot on the Moon for the first time, millions watched with bated breath all over the globe. Ever since that historic July evening in 1969, public interest in the US space program has steadily declined. When NASA sent their Mars Science Laboratory rover (affectionately dubbed Curiosity) on its mission to the Red Planet in November 2011, they knew they needed to drum up support and breathe some life back into the program. So like any future-minded organization, they turned to social media to find their audience and their voice. The @MarsCuriosity Twitter account not only delights hundreds of thousands of followers here on Earth with funny and informative tweets, it also serves as a stellar example of how old-school businesses can make themselves relevant again by finding their audience where they already exist. Let’s have a look at what they’re doing right!