SEO

What’s Missing From Your Content Strategy?

Originally posted at the Likeable Media Blog.

Content. Anybody who’s anybody in social media and marketing is talking about the importance of quality content these days. “Content is king,” they say. I was lucky enough to attend the WOMM-U conference earlier this month, where content strategy was an event at the center of a keynote by Brain Traffic CEOKristina Halvorson.  And yet, with so many marketing professionals paying lip service to King Content, so many brands are completely missing the boat when it comes to a fully integrated and functional content strategy. There are four basic elements, and if any one of them is missing, your content strategy won’t be all that it can be. Does your organization have all the pieces in place?

3 Amazing Conferences You Wish You Could Go To

Originally posted at the Likeable Media Blog.

When you work in marketing, it’s essential to stay on top of current trends and always keep an eye to the future. One of the most fulfilling and enriching ways to stay ahead of the pack is by attending conferences. They give you an opportunity to meet with like-minded thinkers, hear new perspectives on familiar issues, and engage in conversation with industry thought leaders. While world-famous conferences like SxSW and TED get bigger each year, small conferences are also thriving. Let’s take a look at three conferences that can really deliver value, even if you haven’t heard of them!