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Big thanks to Sophia Bernazzani at Hubspot for quoting me today in her blog post on Facebook ads. It's an honor to be referenced alongside so many smart people!
“We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on Facebook for years or are just starting out, check out these lessons from the pros to maximize your social media advertising ROI.”
Nintendo's long-rumored console (codename NX) has been revealed! The Nintendo Switch is aptly titled, as it lets users switch back and forth from big-screen console gameplay to an on-the-go tablet experience. They're doing some very slick things that let you use the same controllers no matter which configuration you're in. Nintendo has a tradition of great portables as well as consoles, but they have been famously slow to jump on board with modern mobile OSes until recently. Between the recent iOS announcement and this Switch announcement, maybe they're finally catching up!
Introducing Nintendo Switch! In addition to providing single and multiplayer thrills at home, the Nintendo Switch system also enables gamers to play the same title wherever, whenever and with whomever they choose. The mobility of a handheld is now added to the power of a home gaming system to enable unprecedented new video game play styles.
An interested and surprising development. Twitter's investment in streaming live events looks like it may already be picking up steam.
“Twitter streamed Bloomberg Politics’ debate coverage on its platform Sunday night, reaching 3.2 million unique viewers, an increase of 30% over the first presidential debate in September, which reached 2.5 million unique viewers.... The television audience fell for the second presidential debate to 66.5 million viewers, down from 84 million for the first debate.”
My Apple Watch Series 2 arrived two days ago and I haven't had the nerve to test this feature yet. Luckily, Nathan Smart quite literally took the plunge in my place. It's less interesting than Apple made it sound, but cool to see that it actually works! Meanwhile, I'll be keeping my watch safe and dry for now.
©2016 Nathan Smart Music
Plex users rejoice! A HD Homerun Plex mashup is bringing DVR functionality to the streaming box of your choice. Whether you use Roku, AppleTV, Amazon FireTV, Chromecast, or any device that supports Plex, you can now watch over-the-air broadcast TV recordings. The HD Homerun Plex combo sounds like a cordcutter's dream, as long as you get good HD antenna reception in your area.
Not a huge surprise to see Google striking here. Think of trying to Skype your mom when she has Android and you use iOS. This reduces the complexity and delivers what Apple promised FaceTime would do as far back as 2010 but never brought us: simple, cross-platform video chat.
Stories for everybody! Twitter is opening their Moments feature to the public, because Instagram Stories happened and now it's time to respond. The existing Moments tab will likely stay the same, but Moments created by individuals will be similar to moments currently created by brands and influencers. They will be accessible via a button on the user's profile that will take you to their Moments.
This strikes me as something they should have rolled out publicly from the beginning, but the Instagram launch may have accelerated their timeline.
“Snapchat primed us for Stories, and Instagram (which has already copied Moments, mind you) polished the feature off. Moments is likely the best of the three, but who wants to wait for it?”
