Twitter’s Debate Streaming Audience Grew as TV Slumped

An interested and surprising development. Twitter's investment in streaming live events looks like it may already be picking up steam.

Twitter streamed Bloomberg Politics’ debate coverage on its platform Sunday night, reaching 3.2 million unique viewers, an increase of 30% over the first presidential debate in September, which reached 2.5 million unique viewers.... The television audience fell for the second presidential debate to 66.5 million viewers, down from 84 million for the first debate.

Frank Emanuele

I’m a proud Catholic, social media nerd, podcaster, musician, blogger, New Yorker & Community Manager at Likeable Media. I’m all about Superman, Star Wars & the Beatles! I love to express myself in the written word. There’s nothing quite like reading your ideas on a page (or screen, as the case may be) and knowing that others are reading those ideas and thinking about them. Please read, comment, and most importantly, enjoy! The content and opinions represented in this blog represent my personal views and not the views of my employer. For more info, visit http://cmp.ly/6/MBTIH0.