A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice. It’s a way of shaping the conversation surrounding your brand. What would you do if you found yourself in the middle of a social media fire drill tomorrow?

February 28, 2013

Frank Emanuele

Brand Management, Influence

Source: http://www.likeable.com/blog/2013/02/5-killer-ways-to-manage-your-social-reputation/

Tagged: reputations, social media, social media crisis, social crisis management