As much as podcasts are rapidly gaining popularity, audio still has to fight an uphill battle against video content on Facebook.
โTrust me, this is really, really great even though you donโt know whoโs talking and thereโs nothing to look at and Iโm asking you to focus for 40 seconds!โ
Can audio go viral on Facebook? Hereโs what happened when NPR ran an experiment for a month | NiemanLab