Instagram looks to be differentiating themselves from Snapchat a bit more. Finally being able to share URLs is a big one. I hope we can finally say goodbye to "Link in Bio!"
“Starting today the company will let creators add URL links to their stories that viewers can navigate to without leaving Instagram, add the ability for users to be “@ mentioned” in someone’s story, and add the ability to add a Boomerang to your story without having to go create one in the separate Boomerang app.”